Market Size:  
 
Number of Households:  
 
Practice Mix: PCT of Cases Mkt Share   Number of animals (Calc) Total Unmet
Dogs   Dogs
Cats   Cats
Birds   Birds
Horses   Horses
 
Percent seeing veterinarian Goal Avg   Visits per Year Goal Avg
Dogs   Dogs
Cats 54%   Cats 0.7
Birds 12%   Birds 0.1
Horses 56%   Horses 0.7
 
Average Transaction Cost (ATC): Goal Avg  
Dogs 168  
Cats  $              141  
Birds  $              132  
Horses  $              395  
 
Revenue by Pets: Goal        
Dogs      
Cats      
Birds      
Horses      
Total Practice Revenue:  
       
Lifestyle:  
 
Number of doctors  
 
Number of Nonveterinary Staff  
 
Number of days worked per week  
   
Number of hours worked per day  
   
Number of vacation days  
 
Number of Visits per Doctor Year Day Hour
Dogs
Cats
Birds
Horses
Total
 
Doctor Salaries  
Nonveterinary Staff Salaries  
         
Profit and Loss Statement Average* Planned
  PCT of Rev USD PCT of Rev Planned
 
Revenue    
 
Lab Expenses
Imaging expense
Pharmacy expense
Veterinary salaries
Management compensation
Nonveterinary staff
Employee benefits expenses
Professional fees
Advertising
Communications
Depreciation
Amortication
Interest
Facility rent
 
Total expenses
Net Income  
     
* Based in part on AAHA Financial and Productivity Pulsepoints,2019